Converse Festivals: il social networking

Coordinate all your Euro festival-going plans within this Chucks-sponsored site. Perfect Fools, Amsterdam kicks off its recent opening with a social networking effort for Converse.

Targeted at concertgoers throughout the continent, the "Converse Festivals" site celebrates 100 years of the brand's existence by inviting users to organize their festival-going activities online. Backed by the Pharrell-penned "My Drive Thru" theme song for Converse, the destination lets visitors create their own online group based on various Chucks-sponsored Euro fests like Roskilde, Melt and Lowlands.

In creating your group, you can invite and add friends, select the acts you saw at whichever event then share photos, videos and anecdotes. While the summer events involving Converse have officially winded down, the site will live on as a social networking tool and planning platform for upcoming shows you and your mates plan on attending.

Client: Converse
Agency: Perfect Fools, Amsterdam
Executive Creative Director: Mark Chalmers
Creative: Tony Högqvist, Patrick Gardner, Christian Mezöfi, Oskar Sundberg, David Genelid, Björn Kummeneje, Karl Wahlström
Production Company: Perfect Fools, Stockholm
Producer: Jonas Stenqvist
Musical Artist: Pharrell Williams,
Santogold,
Julian Casablancas
Song: My Drive Thru


Vai al sito: www.conversefestivals.com

(Via Coloribus)