Pubblicità Converse: Campagna 'Connectivity'

Ecco le immagini della campagna 'Connectivity'.

(Hunter S. Thompson, Dwyane Wade, Sid Vicious, M.I.A)

To celebrate 100 years in the footwear game and to highlight their global “Connectivity” campaign, Converse is pairing up legendary dead icons across the worlds of music, art, sports and fashion, with emerging, breathing ones in this new ad. Hyping the rebellious nature of the Chuck Taylor, the sneaker company is featuring “cultural heroes” like James Dean, Hunter S. Thompson, and Sid Viscious “connecting” like paper dolls via infused feet with today’s influentials like Joan Jett, M.I.A, Billie Joe Armstrong, Common, Dwyane Wade, and lead singer Karen O of the Yeah Yeah Yeah’s. See a smaller unbroken lineup after the jump. (via Complex.com)


In the last few years, we’ve seen a surge in corporate-backed collaborations, from Smirnoff’s Signature Mix Series to Boost Mobile’s “Whole City Behind Us” campaign with Kanye, The Game and Ludacris. Now Converse has brought N.E.R.D., Santogold and The Strokes’ lead singer Julian Casablancas together to record a new song for their Century celebration. Called “My Drive Thru,” the song will be available for free download tomorrow at the company’s website. Throughout the summer, the trio will be seen together in a music video for the song and will appear in advertising that bears the slogan “Three Artists, One Song.” Listen to the collabo below. (via Complex.com)

(James Dean, Karen O, Common, Joan Jett and Billie Joe Armstrong)

Agency : Anomaly
Mike Byrne (Executive Creative Director)
Ian Toombs (Art Director and Copywriter)








Ecco anche il video della canzone 'My Drive Thru'. Il sito della campagna è stato creato dalla 'otsp'.:

My Drive Thru - Santogold, Julian Casablancas, N.E.R.D produced by Pharrell

Client: Converse
Agency: Anomaly
Production Company: Psyop
VFX/Animation: Psyop
Musical Artist: Pharrell Williams,
Santogold, Julian Casablancas
Producer: Pharrell Williams
Song: My Drive Thru


La canzone è scaricabile gratuitamente dal sito della Converse.