La comunicazione d'impresa

giovedì 18 dicembre 2008

Spot contro la droga

La versione italiana da 30 secondi

La versione da 1 minuto e in inglese

Un'altra campagna australiana contro le droghe. Molto molto cruda ma efficace

domenica 14 dicembre 2008

The Independent - Litany

A quanto pare questa pubblicità vinse a Cannes, ma fece abbassare le vendite del quotidiano The Independent. Secondo me è stupenda.

Skoda Fabia Advert - Original Cake Car

What do you call a Skoda at the top of a hill?
A miracle. What do you call a Skoda made out of cake? An advert.

Car Confectionery, Skoda Fabia created from an assortment of baked goods over a structural base of Rice Krispie slabs and cakes. Fully (in)edible 8litre engine fuelled by Golden Syrup.
CAKES!
Soundtrack: Julie Andrews - My Favourite Things

Il cinema e i cellulari

AT&T debuts the latest addition to their "Be Sensible" campaign in movie theaters nationwide. The new trailer features Academy Award-winning director, writer and producer Martin Scorsese directing a phone call between a mother, her husband and their child. For more information visit http://www.att.com/scorsesepsa

Dove Evolution

Amy dove film - directed by Tim Piper, Ogilvy.
Music by Howie Beck, acoustic version created for this film at vapor music.
Post by Crush.
Ogilvy Creatives: Mike Kirkland/Tim Piper/Janet Kestin/Aviva Groll/Brenda Surminski

Ogilvy spot created by Tim Piper. Directed by Tim Piper (treatment/post effects) and Yael Staav (live action). Soho - post production, Rogue - editing, Vapor music - sound and mixing, Gabor Jurina - photography, Make-up - Diana Carreiro, music - Flashbulb and Vapor.
Ogilvy creative team: T Piper & M Kirkland.
Thanks Dennis Lewis and Malcolm Poynton for starting it and Ogilvy Toronto and New York for expanding it. Go Dove. Great brand. Great people.

Dove film by Tim Piper, Ogilvy.
Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan
Written and directed by Tim Piper.
CD: Janet Kestin, Nancy Vonk
Exec Producer: Brenda Surminski, Producer: Jeff McDougall
DP: Marc Laliberte-Else (inc Ray Dumas)
Post: Soho (editors Kevin Gibson/TP), Sound: Vapor, Song: La Breeze, by Simian
Campaign for Real Beauty credits include Dennis Lewis and Malcolm Poynton from Ogilvy London.
More films, tools and resources available on campaignforrealbeauty websites around the world.
Dove contact: Alison Leung